Thicker, stronger hair starts at the scalp.
Botanicals like rosemary, amla, fenugreek and red onion, slow-infused into nourishing oils in small batches in Canada.
Batch 01
It starts quietly.
Stress, new motherhood, hormones, heat and time all show up in your hair. You're not imagining it.
Is this normal?
Very common. Plenty of women notice it, and few talk about it.
Is it something I did?
Usually it's life, not you. But what you put on your scalp still matters.
Will an oil actually help?
Its botanicals, like rosemary and bhringraj, have been used for generations to keep hair thick and strong. And it helps the hair you have look fuller.
What if it doesn't work for me?
Then it's on us. That's our 60-Day Love It Guarantee.
Most products only coat the strand. We start beneath it.
You massage Elixir into your scalp, then smooth what's left through your lengths. One oil for both.
Tried and loved.
What customers say about their hair since starting Elixir.
“The best oil I have ever used. I have been using it for the last 2 months. My hair feels healthy and strong. Ordered it for my daughters and grand-daughters too.”Narjis J.
“It feels light once applied and doesn’t feel excessively greasy or heavy… leaves hair feeling luscious and nourished. I’ve used almost two bottles and absolutely love how my hair feels lately — bouncy and shiny.”
“I have tried many hair oils including very expensive ones and this is different — my hair feels and looks better after a few uses. Definitely going to keep using this.”
“You see a difference in your texture even after using it 1–2 times. The shine alone sold me.”
Five minutes, a few times a week.
Massage it in, let it sit, wash it out. The waiting is the easy part.
Shake
Shake well. The botanicals settle naturally.
Warm
Warm a small amount between your palms.
Massage
Massage into your scalp with your fingertips, then smooth what's left through your lengths.
Leave on
Leave on for at least 30 minutes, or overnight for a deeper treatment.
Wash out
Wash out with a mild shampoo. Repeat 2–3 times per week.
Never run out.
One bottle lasts about two months. Subscribe and the next one arrives before you need it, at 15% off.
What's inside Elixir
Heritage botanicals and nourishing oils, each chosen for what it does for your scalp and hair.
Rosemary
Known to soothe an itchy scalp and help hair look thicker. It also gives Elixir its fresh, earthy scent.
Black Seed
Rich in thymoquinone, it calms the scalp and helps reduce shedding.
Castor
Rich in ricinoleic acid, a thick oil long used to fortify brows, lashes and hair.
Red Onion
A sulphur-rich South Asian remedy for hair fall, layered in to honour the family recipe.
Amla
Indian gooseberry, packed with vitamin C and antioxidants, used for generations to strengthen hair and slow greying.
Fenugreek
Methi seeds, a traditional answer to hair fall, rich in protein and the mucilage that gives hair slip.
Bhringraj
The Ayurvedic “king of hair,” long used to keep hair thick, strong and dark.
Mulethi
Licorice root, whose glycyrrhizin helps calm an irritated scalp.
Ginger
A fragrant root with antimicrobial and anti-inflammatory properties that soothe scalp irritation and support a healthier scalp.
Clove
A traditional botanical believed to improve blood flow and circulation.
Coconut (MCT)
A light, fast-absorbing coconut oil that carries the botanicals into the scalp without grease.
Jojoba
Remarkably close to the scalp's own sebum, so it moisturizes without clogging or grease.
Argan
Vitamin E–rich Moroccan oil that smooths frizz and helps protect strands from damage.
Olive
Oleic acid and squalene soften dry, rough strands and help them hold moisture.
Sweet Almond
A vitamin E–rich oil that smooths and softens, helping reduce breakage from friction.
Avocado
Full of oleic acid and vitamins A and E, it brings moisture back to dry, brittle ends.
Pumpkin Seed
A zinc-rich seed oil that helps thinning hair look and feel denser.
Moringa
Packed with antioxidants and behenic acid, it softens and protects without weighing hair down.
Marula
A light, antioxidant-rich seed oil that restores softness and shine to dry strands.
Vitamin E
Antioxidant vitamin E helps protect the scalp from oxidative stress and keeps the oils fresh.
20 of 20 ingredients shown
A family recipe, years in the making.
“I turned my family's kitchen wisdom into an oil I trust on my own hair.”
A family recipe, years in the making.
In July 2022, I received the news I had been waiting for: I was cancer-free. The relief was immense. But in the weeks that followed, a new anxiety crept in. My hair felt thinner and more fragile than I'd ever known it.
I refused to put harsh chemicals on a body that had already fought so hard. I wanted something natural that actually worked. So I sat down with my 89-year-old aunt and my daughter, Dr. Annie H., a physician. Together, we built a hair oil from my aunt's recipes, with my daughter's guidance as a physician.
I still mix every batch by hand and let it slow-infuse. It's the only way I'd have it.
The difference was visible: softer, stronger, shinier hair. From there, the family became testers: my daughters, my sons-in-law, my aunt herself, grandchildren. Different ages, different hair types, and it worked for every one of them. I spent two years refining the infusion before I felt ready to sell a single bottle. Now it's yours to try.
— Azra, Founder
Your questions, answered.
How to use it, what to expect and how to care for your bottle.
60-Day Love It Guarantee.
Try Elixir for 60 days. If you don't love how your hair looks and feels, we'll refund you in full. No return required.
