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An amber glass bottle of Velura Elixir turning slowly in warm studio light
Velura Elixir hair and scalp oil, a 118 mL amber glass dropper bottle, front view
A woman seen from behind in a linen robe works golden oil into the parting of her long dark hair with her fingertips
Elixir beside dried amla, fenugreek, black seed, cloves, rosemary, ginger and red onion
Elixir's ingredients label, with the full bilingual ingredient list and caution

Velura Hair

ElixirAyurvedic-inspired hair and scalp oil

Amla, fenugreek and rosemary, slow-infused from a family recipe and blended with bhringraj, black seed and castor oils. Massage it in before you wash for softer, shinier, stronger hair.

What is Elixir?

Elixir is an Ayurvedic-inspired hair and scalp oil. Amla, fenugreek and rosemary are slow-infused from a family recipe, then blended with castor, black seed, argan and other nourishing oils.

Who is it for?

Hair that breaks, feels dry or looks flat, and scalps that feel dry or itchy due to dryness.

Why use it before you wash?

Shampoo strips oil along with the dirt. Oiling first helps shield each strand while you shampoo, so hair comes out softer, glossier and less prone to breakage.

Velura Elixir with its dropper lifted, among rosemary, black seed, fenugreek, cloves, ginger and red onion

Why people love Elixir

It feels light once applied and doesn't feel excessively greasy or heavy… I've used almost two bottles and absolutely love how my hair feels lately — bouncy and shiny.

— Amna N.

You see a difference in your texture even after using it 1–2 times. The shine alone sold me.

— Harvi R.

The best oil I have ever used. I have been using it for the last 2 months. My hair feels healthy and strong. Ordered it for my daughters and grand-daughters too.

— Narjis J.
Read all reviews →

Ingredients with centuries of use behind them

Hair oiling has been a weekly habit in South Asian homes for generations. Elixir starts from that tradition, a family recipe of herbs slow-infused in oil, then adds botanicals chosen one at a time for what they do for hair and scalp.

Fresh rosemary sprigs on warm off-white paper

Rosemary

Salvia rosmarinus · Spain

A Mediterranean hair rinse for centuries. Here it's infused as leaf and pressed as oil, and it's the first thing you smell.

Rosemary's story
A small mound of matte black nigella seeds on warm off-white paper

Black seed

Nigella sativa

Pressed for skin and hair across South Asia and the Middle East for generations. It leaves the scalp feeling comfortable.

Black seed's story
A loose cluster of glossy, marbled castor seeds on warm off-white paper

Castor

Ricinus communis

A staple of hair oiling for generations. Thick and glossy, it gives lengths weight and shine.

Castor's story

And the rest of the formula

Every ingredient's story, behind the bottle →
Full ingredient list · Liste complète des ingrédients

INGREDIENTS / INGRÉDIENTS

Caprylic/Capric Triglyceride (Coconut), Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Eclipta Prostrata (Bhringraj) Leaf Extract, Sclerocarya Birrea (Marula) Seed Oil, Cucurbita Pepo (Pumpkin) Seed Oil, Nigella Sativa (Black Seed) Seed Oil, Phyllanthus Emblica (Amla) Fruit Extract, Trigonella Foenum-Graecum (Fenugreek) Seed Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Allium Cepa (Onion) Bulb Extract, Zingiber Officinale (Ginger) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Eugenia Caryophyllus (Clove) Bud Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Pelargonium Graveolens (Geranium) Flower Oil, Boswellia Serrata (Frankincense) Oil, Cedrus Atlantica (Cedar) Wood Oil, Vetiveria Zizanoides (Vetiver) Root Oil, Limonene*, Linalool*, Geraniol*, Citronellol*, Eugenol*, Camphor*, Pinene*.

*Naturally present in the essential oils and botanical extracts. / *Présents naturellement dans les huiles essentielles et les extraits botaniques.

How to use Elixir

Before you wash, two or three times a week.

Hands working oil into a parting in dark hair
  1. 01Shake well, then warm a few droppers between your palms.
  2. 02Part your hair and massage it into your scalp for two or three minutes, then work it through to the ends.
  3. 03Leave it at least 30 minutes, or overnight.
  4. 04Shampoo, then condition as usual.
Elixir's dropper lying beside the bottle, filled with oil

How much

Two or three droppers per treatment, more for long or thick hair. Used twice a week, a bottle lasts about eight weeks.

Patch test first. Contains essential oils.

What to expect

  1. Seen from behind, a woman smooths golden oil through the dry lengths of her long dark hair

    When you oil it in

    A light, golden oil that smells of fresh herbs and soft florals.

  2. Seen from behind, a woman with her oiled hair in a loose bun and a towel over her shoulders holds a cup of chai by the window

    While it sits

    Thirty minutes or overnight. Your scalp feels nourished and comfortable, not tight.

  3. Seen from behind, a woman in a linen robe sits on a wooden stool by a limewash wall, combing her damp hair with a wide-tooth wooden comb, a towel over one shoulder

    After you wash

    Hair comes out softer and glossier, and the comb runs through with less breakage.

A bottle lasts about eight weeks, so we suggest a delivery every eight. You can pick a different interval when you subscribe. Cosmetic results; everyone's hair is different.

Scented with essential oils only

Fresh herbs soften into floral notes, with warm woods and a hint of spice. You'll notice it while Elixir is on your hair, and it rinses out when you wash.

Fresh herbs
Rosemary · Spain
Soft florals
Rose geranium · South Africa
Warm woods
Frankincense, cedarwood, vetiver
A hint of spice
Clove, from the infusion

No synthetic fragrance.

Elixir in warm low light, with the shadow of a rosemary sprig across the wall behind it
Dried herbs steeping in warm oil in a pot

Handcrafted in small batches in Ontario

Azra R., founder of Velura HairAzra R., founder

“My aunt's recipe was never written down. I still make it the way she taught me: slowly, a small batch at a time.”

Read Azra's note →
Never in Elixir:SiliconesParabensMineral oilSynthetic fragranceDyesVegan · Cruelty-free · Glass, not plastic

Common questions about Elixir

Something else? Email [email protected].

Do I put it on wet or dry hair?

Dry. Oil spreads and sits better on a dry scalp, and it washes out cleanly after. For shine, a few drops on damp or dry ends works either way.

How long should I leave it in before washing?

At least 30 minutes. Overnight gives the deepest treatment; wrap your hair or use an old pillowcase.

How often should I use it?

Two or three times a week as a pre-wash treatment. As a daily finish, two or three drops on the ends.

Will it make my hair greasy?

Not after washing. Elixir is built around light oils like coconut MCT, jojoba and moringa, and it washes out with a mild shampoo.

What's the difference between a hair oil and a scalp oil?

A hair oil is smoothed through the lengths for shine; a scalp oil is massaged in at the roots before you wash. Elixir is both: a pre-wash treatment for the scalp and a finishing oil for the ends.

What does Ayurvedic-inspired mean?

Elixir starts from a family recipe in the South Asian hair-oiling tradition: herbs like amla, fenugreek and mulethi slow-infused in oil. We added botanicals from outside that tradition, like jojoba, argan and marula, so it's inspired by Ayurveda rather than a classical preparation.

Is it safe for colour-treated hair?

Yes. Elixir has no silicones, dyes or synthetic fragrance, and it suits all hair types and textures. As with any new product, do a patch test first.

How does the subscription work?

Pick how often you want a bottle (every 8 weeks is about one bottle) and save on every delivery. You can skip, move or cancel anytime from your account.

What if it doesn't work for me?

Try it for 60 days. If you don't love it, we'll refund you, and you keep the bottle.

Where do you ship, and how fast?

Across Canada, except Quebec for now. Orders leave our studio in Ontario within two business days and usually arrive three to seven days later.

I have sensitive skin or allergies. Can I use it?

Check the full ingredient list first: Elixir contains sweet almond oil and essential oils, which can irritate sensitive skin. Patch test on your inner arm 24 hours before your first treatment.

Try it for 60 days

If you don't love it, we'll refund you. Keep the bottle.