Effective date: October 12, 2026
Velura Hair (“Velura,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect when you visit velurahair.ca or buy our products, how we use and share it, and the choices you have. It is written to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
We currently sell and ship within Canada only. At launch, orders to Quebec are not accepted. If you are a Quebec resident, please do not submit personal information to us through this site; we will update this policy when we begin serving Quebec.
Velura Hair is the controller of your personal information.
Mailing address:
Velura Hair
PO Box 20004, RPO Tower Hill
Richmond Hill, ON L4E 0K9
Canada
Privacy contact: [email protected]
If you have questions, requests, or complaints about how we handle your information, contact us at the email above. We respond within 30 days.
We collect the following categories of personal information:
When you visit velurahair.ca, we and our service providers automatically collect:
We do not knowingly collect personal information from children. The site is intended for users who are old enough to enter into a binding contract under the law of their province (generally the age of majority — 18 in Ontario). If you believe a child has provided us information, contact us and we will delete it.
We use personal information to:
Our legal basis under PIPEDA is your consent — given expressly when you submit information, or implied by the context of your visit (for example, browsing the site or completing a purchase). For marketing communications, we rely on the express consent you provide when you sign up. For optional analytics and advertising cookies, we rely on the express consent you give through our cookie banner (see Section 5).
We share personal information only with service providers that help us operate the store. Each is bound by contract or its own published terms to use the information only to provide services to us.
| Service provider | Purpose | Information shared |
|---|---|---|
| Shopify Inc. (Canada) | E-commerce platform, hosting, checkout, transactional emails, storefront analytics | Order, account, contact, device, and usage data |
| Shopify Payments | Credit/debit card processing | Name, billing address, payment details |
| PayPal | Alternate payment method | Name, billing address, PayPal account identifier |
| Klaviyo (USA) | Email marketing and newsletter delivery | Name, email, marketing preferences, on-site activity |
| Judge.me | Product reviews | Name, email, review content |
| Google LLC — GA4 (USA) | Site analytics | Cookies, device data, usage data, pseudonymized identifiers |
| Meta Platforms — Meta Pixel (USA) | Advertising measurement and audiences | Cookies, device data, page events |
| Sentry (USA) | Error and performance monitoring, including a replay of the session when an error occurs (strictly necessary) | Device data, error context, IP address, masked page interactions (text, form inputs, and media are hidden) |
| Shipping carriers (e.g., Canada Post) | Order fulfillment and delivery tracking | Name, shipping address, phone, email |
Several of these providers are based in the United States or process data there. By using the site or submitting your information, you acknowledge that your personal information may be transferred to, stored in, and processed in jurisdictions outside Canada, and may be accessible to law enforcement and national security authorities of those jurisdictions in accordance with their laws.
We may also disclose personal information:
We do not sell your personal information.
Cookies are small text files placed on your device. We use them, along with pixels and similar technologies, for the following purposes:
When you first visit the site, a cookie banner asks whether you accept optional cookies. Google Analytics, the Meta Pixel, and Shopify’s storefront analytics load only after you select “Accept.” Nothing optional loads before you make a choice, and nothing optional loads if you select “Decline.”
You can change your mind at any time. Select “Cookie preferences” in the site footer to reopen the banner and withdraw or give consent. If you withdraw consent, we stop these tools and delete the Google Analytics and Meta Pixel cookies set on velurahair.ca. Information already collected before you withdrew consent is handled under the providers’ retention periods described in Section 7.
Checkout is hosted by Shopify. We pass your cookie choice to Shopify, and Shopify’s own checkout analytics apply during checkout under Shopify’s privacy policy.
You can also refuse or delete cookies through your browser settings. Most browsers also let you block third-party cookies specifically. Disabling cookies may break parts of the site, including checkout.
You can also opt out of interest-based advertising at:
To opt out of Google Analytics specifically, install the Google Analytics Opt-out Browser Add-on.
If you sign up for our newsletter or check the marketing consent box at checkout, we may send you emails about new products, restocks, sales, and content from Velura. We deliver these through Klaviyo.
You can withdraw consent at any time by clicking the unsubscribe link in any marketing email or by emailing [email protected]. We will continue to send transactional messages (order confirmations, shipping updates, customer service replies) regardless of your marketing preferences.
We keep personal information only for as long as we need it for the purposes described in this policy.
When information is no longer needed, we delete it or irreversibly anonymize it.
Under PIPEDA you have the right to:
To exercise any of these rights, email [email protected]. We may need to verify your identity before responding. We respond to requests within 30 days, in line with PIPEDA timelines.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada:
Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec K1A 1H3
1-800-282-1376
priv.gc.ca
We use technical and organizational safeguards designed to protect your personal information, including encrypted connections (HTTPS), access controls, and reliance on PCI-DSS-compliant payment processors. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If we become aware of a breach that creates a real risk of significant harm to you, we will notify you and the Privacy Commissioner of Canada as required by PIPEDA.
Our site may link to third-party websites, including social media platforms. We are not responsible for the privacy practices of those sites. Review their privacy policies before submitting any information to them.
We may update this Privacy Policy from time to time. The “Effective date” at the top reflects the latest version. Material changes will be brought to your attention through a notice on the site or, where appropriate, by email. Your continued use of the site after changes take effect constitutes acceptance of the updated policy.
For any questions, requests, or complaints about this Privacy Policy or our handling of your personal information:
Velura Hair — Privacy
PO Box 20004, RPO Tower Hill
Richmond Hill, ON L4E 0K9
Canada
[email protected]